Writing press releases is an art form. So many are barely worth the paper – or the computer screen – they’re written on. Harsh comment? True nevertheless. I do know whereof I speak – as a Journalist I must have binned enough press releases to sink a flotilla of toy boats. Why? Because they were too long, too boring, too waffly or quite possibly all three at once.
On the other hand – some of the press releases which hit the cutting room floor contain good, interesting, valid news stories. So why did they fail to make the cut? Because the point of the story was buried deep within a wodge of paragraphs. I could be charitable and say journalists and editors are far too busy to wade through acres of words to get to the salient points – and that’s true. But it’s also true – unfortunately – that many simply won’t bother to even try. The point of the story needs to be right at the top of the pyramid/iceberg/triangle – select your own cliche.
However – I’ve just disobeyed all my own rules. The point of this post is actually to tell you that I’m the star guest on one of my absolute favourite websites – namely ‘Make A Living Writing’. It’s hosted by the award-winning writer and columnist Carol Tice, who’s also the Den-Mother of the Freelance Writers Den. To have a post accepted is nothing short of a coup as Carol’s standards are very high.
So – I hope you’ve stuck with me long enough to get to the interesting bit of the sandwich – and if you’re hungry for more – please do go over to the website – and an even bigger PLEASE do leave a comment there.